Showmanship, persuasion, and spectacle as tools for business and culture.
1810 – 1891 · United States | 1 book | Popular now: Struggles and Triumphs
American showman, politician, and businessman.
Barnum explains attention as a business. Stunts, copy, and spectacle create value and controversy, and the audience is part of the product. Read him to study framing, risk, and showmanship with clear eyes, and to ask when promotion serves joy and when it wastes trust.
AUTHOR RANKING
# 260
PUBLISHED
10-27-2020
BOOKS AVAILABLE
1
TOTAL DOWNLOADS
2266